The art of collaboration


BCBG boots are displayed at Urban Dwellings Design as part of a new cross-promotion. Photo courtesy of Urban Dwellings Design.

It’s taken me far too long to catch on to a brilliant partnership between my favorite local shoe boutique and a modern home interior shop (as well as a Delaware Street neighbor!) The ingenious cross-promotion involves select displays of inventory designed not only to showcase of-the-moment products, but also increase in-store traffic and raise awareness about the benefits of shopping locally.

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